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December 5, 2014
By: TOM BRANNA
Editor
They may have a reputation for forgetting wedding anniversaries and birthdays, but nearly 80% of men who make fragrance purchases plan to do so ahead of time, and two-thirds of them also know what brand they plan to purchase, according to the 2014 Men’s FragranceTrack Report issued by The NPD Group, Inc. Men pay close attention to their fragrance usage, especially when they need to restock their scent of choice. According to NPD, six in 10 men’s purchases are for replenishment reasons. The ne...
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